Getting found on the first page in an online search is a high chance to get sales leads. Find out how to make sure you’re easy to find online and make an attractive presentation with the help of digital marketing tools.

• Know Where You Stand: When it comes to digital marketing, knowing where you stand is one of the most important things. You need to know how your business is doing and where it stands against its competitors. This will help with future planning and strategy development, as well as provide proof of success or failure in terms of paid social media & Google ads result and SEO result.

• Google my business: Google helps local businesses to grow online by registering on google my business. Whenever you search online then as result in you will find local business lists with addresses and contact details. Mobile optimization is important for local businesses because it helps you to get more traffic from mobile search engines. To get started with mobile SEO, make sure your business name and address are correct on every listing. Also, check all the review sites that provide reviews of local businesses (like Yelp), as well as Google My Business and Facebook Business Manager, which can be used to find out if there are any incorrect listings online. If you find any errors in your listing then update them immediately so that you’re not losing out on potential customers who might otherwise have seen them.

• Optimize Local On-Page: Make sure your business information is up to date on local online directories. Make sure to use keywords in your business name and address to get a list on the top search. Your customer’s feedback is most important for your business so make sure to get positive reviews and interact with them by replying in comment sections. Getting reviews from happy customers can be done through online channels like Google My Business (GMB); however, there are other ways as well: A simple email invite sent out after a service has been rendered will get some initial feedback before any formal review process begins! This can be especially helpful if someone has already received the service but forgot to write down their thoughts when they left the shop.

• Get Reviews: The importance of reviews cannot be overstated. Reviews are how you know if your business is doing well or not, how customers feel about their experience, and what other people think about your services. Reviews also allow you to make changes for the better, so that future clients will have an even better experience with your company. Also, consider asking friends and family members who live near where they work/live which businesses they use regularly – this way they’ll have first-hand knowledge on whether or not something needs improvement before sharing it publicly. The first step to getting sales is being found, and the easiest way to make sure you’re easy to find online is by optimizing your website. 

• Social media marketing: Today social media platforms are not only just for entertainment but also used to reach targeted customers and influence them to connect with you. 

Every social media platform is different objects such as 

Facebook – connect to Social group

Linkedin – connect and create a Professional Group

Youtube– to get information

Instagram – short stories, photo sharing

Twitter – convey short messages 

You can easily use all available social media platforms to market your product or service to your potential customers. Paid promotion ads are more effective compared to traditional marketing as here you have control over your audience and time duration. You can check out daily whether your campaign is successful or not through insights. 

• Growth Hacking: A newer concept in the digital field is growth hacking. The method combines traditional digital marketing methods such as SEO, PPC, and social media marketing in a uniquely creative way. A business can benefit from this by attracting new customers and retargeting potential customers who once visited your website.

• Affiliate Marketing: As the name suggests, affiliate marketing is a technique where a company or influencer promotes the products and services of another company in their blogs, and videos by use of various digital marketing channels such as youtube, Instagram, Facebook, Twitter, and blogs. This is the most effective and low-cost marketing strategy as you can get the attention of that influencer/ channel’s followers and reach a wide audience. For a better understanding, people search on youtube before purchasing new mobile for review and there are lots of videos available on youtube for an unboxing of the latest mobile. If you buy a mobile by using a link which is given In the description of the video you will get a discount, as well as video owner, will get the commission. This process is affiliate marketing.

• Website: A website is a necessity for any local business.  As it is your official permanent online address. Your customer will first search for your website whenever they find out about you. So your first impression can be the last impression through your website. So remember an effective and attractive user-friendly website can bring traffic to the website to convert into leads. If you don’t have a website then getting leads through paid ads on Facebook, google will be a waste of money. You can divert your leads from ads to your website.  

• Email marketing & mobile marketing: Today it is hard to find anyone who does not check email or what’s app daily. So it is a very easy yet effective way to reach large customers through sending bulk emails or what’s app messages. You can directly and quickly connect with your customers and solved their queries by email and WhatsApp message. There are so many tools available to schedule and create emails regarding your product’s new launch, and new offers to engage your potential customers.