Search Engine Optimization (SEO) Course in Vadodara
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Learn Search Engine Optimization In Vadodara
LEARN SEARCH ENGINE OPTIMIZATION AT VADODARA’S BEST DIGITAL MARKETING INSTITUTE AT AFFORDABLE RATES ALONG WITH THE BEST PLACEMENT OPPORTUNITY.
Search Engine Optimization is the process of ranking your website on the top of a search engines result page using relevant keywords. Search Engine Optimization increases the constant inflow of traffic into your website organically. Search Engine Optimization is the most important part of Digital Marketing because it shows your online content to your niche audience. Search Engine Optimization is the key component of Digital Marketing because it plays a major role in increasing the inflow of traffic and higher ranking of your website.
Search Engine Optimization enables the search engine to locate your website and find out what your website includes and displays when a search query is conducted. At Dipeshpreneurs we promise you the in-depth Search Engine Optimization training, which will make you an expert at Search Engine Optimization.
Why learn SEO at Dipeshpreneur?
Search Engines are the gateway to the internet. People search keywords, phrases and specific website on search engines. Search Engine Optimization (SEO) is the process of increasing your website traffic for improving the rank of the website on search engine results page which is displayed on the search engine. Search Engine Optimization is the most effective and free source of growing the traffic on your website. At Dipeshpreneurs, we provide you with best SEO training in Vadodara. Our secondary website Desi Entrepreneurs which is grown using the best SEO tools and techniques has a great Domain and Page Authority.You’ll receive the most updated and practical form of knowledge in SEO, because SEO is a constantly changing field of study.
There are many reasons why you should learn Search Engine Optimization from Dipeshpreneur, the best SEO course in Vadodara. This course is for anyone who wishes to learn something new and hopes to increase their income streams. The knowledge you will gain from our SEO course will help you in almost every field and profession.
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SEARCH ENGINE OPTIMIZATION COURSE SYLLABUS
1.Introduction To Search Engine Optimization
It is important to understand the basics of Search Engine Optimization because Search Engine Optimization is vital for Digital Marketing.Thus first you will learn how search engine works in order to maintain web rank in Search Engine Results Page(SERP). You will understand the essential knowledge and skills you will require before starting Search Engine Optimization. Some of the simpler yet tricky questions on the SEO will be cleared in the beginning of this course :
What is Search Engine?
How Search Engine Works?
Why is Search Engine Optimization important?
What are the different types of Search Engines?
What are Spiders?
What is crawling?
What is Indexing?
What is Cache Date?
How to check Cache Date?
Google Algorithm is the most important aspect of Search Engine Optimization(SEO) because the Google Algorithm is responsible for ranking the various website on the search engine results page. You will learn about the various google algorithm guidelines and rules which should be followed to get ranked high. This module helps you get an indepth understanding of all the google algorithm parameters that should be strictly followed.
Google Algorithm is foremost part of digital marketing. Hence, one should follow all Google’s guidelines and Algorithm as Google is a protagonist of all search engine. Thus, we designed this module to make our students understand all algorithms and follow parameters of Google.A few topics are :
What is Google Panda update?
What is Google Penguin update?
What is Google Hummingbird update?
What is Google Possum update?
What is Google Fred update?
What is Mobilegeddon (Google Mobile Friendly Update)
What is Google Exact Match Domain?
What are the different Google Page Rank factors?
How the Google Rank Brain works?
3.Domain and Hosting
You need a Domain and Hosting for your website which plays a very important role in how your website ranks. You will learn which domain and hosts work well for Search Engine Optimization.
You will also learn about the few mentioned topics below:
What are the different Domain names and Domain extensions?
What is web server and web hosting?
How to book a domain for your website?
How to book a host for your website?
Who are the best sources for website hosts and domain providers?
You will learn how to conduct a website analysis and find where the Search Engine Optimization is required and needed for improving the website ranking. Of these some topics are :
How to understand the Internet?
What is the difference between Web and Internet?
A deep understanding of Websites and its types
What are the different domain names and extensions?
What is webserver and web hosting?
What are the different types of websites?
What is Website wireframe and architecture?
What are the basics of developing and designing a website?
What is usability and user experience in a website?
Why is responsive website important?
Too many people bypass this crucial planning step because keyword research takes time,some of the topics taught in our Search Engine Optimization course at Dipeshpreneurs are given below :
An Introduction to Keyword research
What are people searching for?
How many people are searching for it?
In what format do they want that information?
How and why to choose right keywords?
What are the different types of keywords?
How to do Keyword analysis?
What is keywords density analysis?
What are the different tools used for keyword research?
What is keyword proximity?
What is keyword prominence?
What is keyword frequency in SEO?
What is keyword streaming?
What is localized keywords research?
6.What not to do in Search Engine Optimisation
Search Engine Optimization is a vast field of study and there are a few risky move you should be aware that could lead your website to get banned or lower your ranking.Some of these are:
Black Hat Search Engine Optimization
How and why to avoid Grey Hat SEO
Which are the safe Grey Hat Search Engine Optimizations
Exact-match and Anchor Text
Duplicate content and cloaking
Unnatural or fake links
Domain and Keyword Cloaking
Intrusive Interstitial Advertisements
Third Party “Paid” backlinks
Automated link building
Doorway,Page,Link baiting ,bots,spam
Duplicate content publishing and cloaking
Paid or Span blogging
7.On-Page Search Engine Optimization
On-page SEO is the practice of optimizing your web pages to rank your website higher and earn more relevant traffic in search engines.Here you will learn :
What is Meta Data Optimization?
What are Meta Tags and Meta description?
What is URL Optimization?
What is Internal Linking?
What is 301 Redirection?
What is 302 Redirection?
What are 404 Error Pages?
What is Canonical Implementation?
What is URL Canonical?
What are H1, H2, H3 Tags Optimization?
What is Image Optimization?
How to Optimize SEO Content?
How to check for copy scape content?
What is Landing Page Optimization?
What are No-Follow and Follow links?
What is Indexing and Caching?
How to create XML Sitemap?
How to create robot.txt?
What are sitemap creation and submission?
What is Title, Description and Keyword tags?
What is the difference between primary, secondary and tertiary tiles?
What are the important keywords in title, meta description and snippets?
When and where can keywords be placed?
Differences between Internal links and External links
What are Anchor Texts,how to use it?
How to use Image tag optimization?
How to write SEO friendly content?
What is website structure & navigation menu optimization?
What is the difference between HTTP / HTTPS?
What are the different types of Sitemaps and why are they importance?
What are the Google SEO guidelines?
How to conduct broken link analysis?
How to improve the website architecture?
8.Advanced Search Engine Optimization
In the Advanced Search Engine Optimization we dig deep into the off-page Search Optimization and the Technical Search Engine Optimization where you will learn various tools and techniques to become a master of Search Engine Optimization.Here are some of the topics that you will learn from the Advance Module on Search Engine Optimization :
What is Google Webmaster Tool?
How to generate Google Webmasters code?
How to upload Google Webmasters code?
What is Structured Data?
How to solve webmaster errors lists?
What is Schema Mark-up?
What is Data Highlighter?
How to use Google Analytics Tool?
How to Generate Google Analytics code?
How to upload Google Analytics code?
How to create custom reports?
How to get free custom reports used by other companies?
What is Goal and Funnel in Google Analytics?
How to generate all the different types of report?
How to use Woo rank?
What is Backlink checker?
How to use W3 Validate?
Which are the different Broken Link Checker tools and how to use them?
Which are the different Penalty Checker tools and how to use them?
Other Tools List..
9.Google Search Console Tool
In this module of Search Engine Optimization, you will learn the Google webmaster tool to help you get deeper understanding of how Google webmaster tool will helps you in maintaining your website from the technical aspects of Search Engine Optimization.You’ll understand how to follow Google’s guidelines for Search Engine Optimization.You will get a practical hands-on experience. As now you will apply the theory which you have learnt in the previous modules.
Here you will also learn the following :
How to link Google webmaster tool with your Website?
How to create Dashboard of Google webmaster Tool?
Understanding Search Appearance
What is Structured Data?
What are Rich Cards?
What are Data Highlighter?
How to bring HTML improvements in your website?
How to create accelerated Mobile Pages?
How to bring more Search Traffic?
How to use Search Analytics?
How to bring Links to your Site/page?
How to use Internal Links for SEO?
Which are the Manual Actions?
How to do International Targeting?
How to improve Mobile Usability?
What is Google Index,why is it important?
What is Index Status?
What are Blocked Resources?
How to remove URLs and write compact URLs?
How to implement crawlers for SEO?
Which are the different crawl errors and how to solve them?
What are Crawl Stats?
Use practical application Robots.txt Tester
How to use Sitemaps?
What are the URL Parameters?
10.Google Analytics Tools
In this module of Search Engine Optimization, you will learn the practical application of SEO using Google Analytics and the significance of Google Analytics in SEO. Some of the important topics that you’ll work on are :
How to create a dashboard in Google Analytics?
How to link your website with Google analytics tool?
How to track your website traffic through Google analytics tool?
Why is Google Analytics needed for your website traffic?
Installing Google Analytics code a website
What is an analytics account structure?
How to set up a Google Analytics Account?
Which are the important settings in Google Analytics?
What are Bounce Rate?
What are Real Time Reports in Google Analytics?
What is Audience?
How to understand the reports statistics?
What are Sessions?
Who are Users?
What are Page views?
Why do they matter?
What are Page/ session?
What is a session duration?
What are New sessions?
What are Demographics in Google Analytics Account?
What is the relevance and use of different languages in Google Analytics Account?
What are Systems and Mobile in Google analytics in Account?
How to check the user flow in Google Analytics?
What is acquisition in Google Analytics?
How do you measure acquisition?
How to use Search Console and Google Analytics tool in synchronization?
Why is it important?
What are the Goals and Conversions?
How to setup Goals?
What are the different types of goals?
How to setup different funnels in Goals?
What is the importance of funnels?
What are key dimensions and metrics?
What is Campaign management?
What are Heat mapping tools?
What is Conversion funnel?
What is cookie tracking?
What are the types of cookie tracking used by Google analytics?
How to integrate AdWords & analytics?
Off-page SEO is the action you will take outside of your website to improve your rankings within search engine results pages (SERP).
Off-page SEO includes improving your search engine rankings and users’ perception of your site, site’s popularity, relevance, trustworthiness and authority. This will help you to gain more links from reputed sites, pages or people for your website.
Some of the topics you will learn are:
What are Search engines submissions?
What are Directory Submission?
What are Blog Submission?
How to do Blog Posting & Commenting on different websites?
Why is Article Submission important and how it will help your off-page SEO?
What is Social Bookmarking?
How to appear on Free Classifieds?
How to do Press Releases Submissions?
How to do Image Submissions?
What is Document Sharing in off-page SEO?
How is Forum Posting useful in off-page SEO?
What is Video Sharing in off-page SEO?
12.Important SEO topics
You will learn the most important fundamentals of SEO at Dipeshpreneurs. Following are the topics you will learn in Search Engine Marketing Course :
What is Keyword Density?
What is Keyword Research?
What is Keyword Analysis?
What is Sandbox Effect?
What are the Google Penalties?
What is Black hat SEO?
What is White hat SEO?
Which are the Good and Bad SEO Techniques?
What is Google PageRank?
What is Domain Authority?
What is Page Authority?
What are Inbound Links?
What are Outbound Links?
What is Link Building?
What is Link Farming?
How to follow the Google Algorithm requirement?
13.Search Engine Tools
Search Engine Tools are very important for learning SEO, some of the tools and techniques are mentioned below:
SEO site check-up tool
Broken link checker
XML sitemap generator tool
Website speed checking tools
NP website analysis tools
Competitor analysis tools
Mobile responsiveness checker tool
Google AdWords keyword planner
Backlink checking tools
What are the Career Opportunities?
Search Engine Optimization is necessary for everyone.From a personal blogger, influencer,freelancer to businessmen ,everyone in today’s Digital Age need Search Engine Optimization.
Because of this very reason Search Engine Optimization has opened up new and exciting fields of work within the Digital Marketing Industry.Some of these are :
- SEO Executive
- SEO Analyst
- SEO Strategist
- SEO Specialist
- SEO Consultant
- SEO Trainer
- SEO Director
- SEO + AdWords Expert
- SEO Manager