Digital marketing is one of the most in-demand and essential skills in the business world. Every business & service needs digital marketing to ahead of their competitor and grab the attention of its targeted customers. Digital marketing has many specializations, and it’s essential to learn about all of them to become a pro digital marketer.

Dipeshpreneur offers an advanced digital marketing course online with a certificate with all the fundamentals of digital marketing so you can quickly & easily get started. The course covers many necessary topics, including SEO, social media marketing,  google analytics, etc. with  the following sections:

1. Introduction to Digital Marketing
2. Social Media Marketing
3. Search Engine Optimization
4. Email Marketing
5. Affiliate marketing 
6. Web Analytics

The course lasts for 4 months and provides you with dedicated 3 lectures in a week to help you master this profession. Let’s discuss all modules in detail:

• Introduction to Digital Marketing: In the first module of the Digital marketing course online with a certificate, you’ll learn how digital marketing has grown and its fundamentals. Understanding between digital marketing & traditional marketing and learning how to combine them. It will help you to be a qualified digital marketer. You’d get to know the digital marketing concepts experts use to grow their businesses and services.  

This section also teaches you how to create a thriving marketing strategy and perform effective marketing communication to targeted customers through digital channels.

With this module’s help, you can create a marketing strategy that utilizes digital media and metrics.

• Social Media Marketing: The use of social media has become an integral and essential part of our everyday lives to stay connected with each other. Companies recognize that as well. That’s the reason social media marketing has become one of the most important parts of digital marketing. You can not be a successful digital marketer if you don’t know how to boost your brand on social media platforms.

This module will guide how to build and apply effective social media strategies. It will teach you the differences among different social media platforms, their use, and how you can conduct competitive research.

Every social media has a different impact such as  Instagram focusing on short videos, reels, and images, whereas YouTube focuses only on long videos for information or sharing knowledge. Similarly, Snapchat focuses on trending reels, whereas LinkedIn focuses on videos, photos, and text-based posts like blogs for professionals. Facebook is for a social gathering to share events, photos, and live videos to stay connected whereas Twitter is for short messages and images.

You should understand what functions on which platform to reach a targeted audience. This section covers competitive analysis, learn in detail about paid promotion ads which will help you comprehend your competition and figure out what works for them effectively at a low cost.

• SEO (Search Engine Optimization): Search engine optimization refers to altering your website and web pages regularly on keywords based, so they rank better on SERPs (Search Engine Result Pages). SEO is a significant part of digital marketing, and it influences the brand, revenue, and reputation of a company extensively. Many MNCs are focusing on websites and SEO to maintain their brand reputation and stay connected to their customers directly.

Businesses need a good SEO strategy to stay ahead of their competitors and attract new customers. You will learn how to build an SEO strategy so that your website can rank higher in search results. the various SEO components such as Link Building, On-page & Off-page SEO, Keyword Strategy, etc will be covered in this module with practicals so it will help you to apply them on a website and improve its ranking substantially. 

• Search Engine Marketing: When you search for something on Google or other search engines, you must’ve experienced links with ‘Ad’ written below them first. These links are promotional, and companies pay Google for this ranking. It’s called Google ads or PPC. These ads help businesses increase brand awareness and attract new customers. Paying for advertising on search engines is referred to as Search Engine Marketing. 

Google and other search engines offer paid ads as businesses run paid ads for a time duration on their platforms like social media platforms. You can learn to create and implement effective Google ads to get the maximum return on your investment by the end of this module. 

• Email Marketing: In this module, you’ll understand of design convincing email campaigns. You’ll learn about the best designing tools and tricks to develop an effective content strategy and decide on essential metrics to apply.

Digital marketers prefer email marketing because of its high effectiveness. According to one statistic data, around 95% of users check their emails on a daily basis. In addition to this, many of them check their email approximately 20 times per day. Email generates greater engagement for businesses, too, and helps them stay connected with their existing clients.

• Web Analytics: In this module of a digital marketing course online with a certificate, you’ll learn to optimize and how to convert leads into business insights through Google Analytics. One of the most essential things for digital marketers is to check their work progress to analyze whether their strategies are working or not. this way You can estimate the results of your campaigns and marketing strategies.